Review: maru

Audio Samples
On Deck (Busco Remix)
Music

Track Listing
1. Ear Faint
2. Cicero Keystones Pt. 1
3. On Deck
4. Company Time
5. Como Vai
6. Music

 

 

Nico B: Flo Products
(2002, Audio 8)

Hip hop has largely been networked between three metropolitan cities: New York, Los Angeles, and San Francisco.  It's a triangle that has stood, arguably, over the last ten years. But with so many urban hotbeds trying to make names for themselves between the lines, this triangle will likely spawn a few new sides over the coming years.  Right now it's hard to say which city will become the next point on the map, but with Chicago having birthed so many quality artists as of late, many could contend that it will become the new epicenter of hip hop music.  

One of these emerging artists from Chi-town is Nico B. Nico began writing rhymes in '93, he's been recording and doing shows since '98, and 2001 was the year he started to take his music seriously. Now, in 2002, he has finished two projects, one of them being an EP, with producers The Record Playas, called Flo Products.  It fuses together the old and new school brand of hip hop, never taking itself too seriously or trying to do too much with its sound or scope.  This is what makes Flo Products a good listen, but also what magnifies its shortcomings.  

Nico starts us off with "Ear Faint," fronting a lethargic beat that stands out like a sore thumb on Flo Products.  The track is a decent introduction, but there is a lot of better material awaiting.  Check out "On Deck" (Busco Remix) and you'll find a perfect example of that buttery hip hop which slides through your ears.  Lyrically, its intentions are not totally focused, but the vibe is constant throughout.  On the other hand, "Company Time" presents much more relatable material as Nico describes his experiences with his day job, while "Cicero Keystones Pt.1" has him narrating a hot box attempt gone bad.

"Music," featuring Jesus and Noble, closes Flo Products appropriately, asking, "What's this music for?"  The emcees list a number of possible answers, but the ultimate realization should point towards personal happiness and satisfaction more than anything.  Everything on Flo Products is presented very nicely, but if there's anything that might detract some, it's Nico's flow.  As with so many emcees that aren't blessed with an exhilarating voice or creative delivery, their lyrical presentation can wear thin after a while.  Nico's varies from sounding tired and out of place to perfectly and effortlessly embedded in the production.  Achieving the latter aesthetic for an entire album could definitely prove Nico as one of Chicago's best emcees, but for now, Flo Products is a great introductory listen.